NAIA and ADIDAS Sign New Partnership



The National Association of Intercollegiate Athletics announced today it has signed a three year partnership with Adidas as the “Official Apparel and Footwear Provider of the NAIA National Office.”

For 92 years, Adidas has been providing footwear, sportswear, clothing and accessories all over the world and generating billions of dollars each year. As a company, Adidas has taken the sporting goods industry by storm, owning the title for largest sportswear manufacturer in Germany and Europe, as well as the second largest manufacturer in the world. Over the last 10 years, Adidas has grown in the sportswear industry, acquiring companies like Five Ten, Taylor Made and Cross Fit in 2011. In 2015, Adidas was ranked third among the “Global 100 Most Sustainable Corporations in the World”.

In partnership with the NAIA, Adidas will be providing footwear, apparel and accessories to all NAIA championship events including, national championships, showcases and fan shops.

“The NAIA and Adidas have rich sports histories and this partnership further demonstrates our commitment to the future of sports at the collegiate level,” said Mark Daniels, VP Adidas U.S. Team Sports and Services. “Adidas is the creator brand and our mission to help athletes
perform better. We’re excited to align with the NAIA to help them elevate
and evolve their vision for character-driven intercollegiate athletic

“We are excited to be partnering with such a prestigious company and to have the opportunity to wear the Adidas brand in our National Office, as well as at our championship events,” said President and CEO Jim Carr. “It is our belief that the many products and accessories that Adidas can provide will excel the NAIA in the coming years.”s and student-athletes.”

Co-headquartered in Portland, Oregon, Adidas strives to be a global leader in the sporting goods industry, with brands and products that inspire unique creativity and innovation and that enable people to harness the power of sport in their lives.


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